A logo is not enough

By Johan Zandbergen | March 06, 2019
Johan Zandbergen

In the last few decades we’ve seen NGO’s, roundtables and industry initiatives all developing sustainability standards. At the time of writing, there are almost 400 sustainability standards covering every industry imaginable. We’ve also seen that consumers are ever more interested in the origin of the products they buy, wanting assurance that products are produced fairly and sustainably for everybody involved in their making.

We’ve also seen that brand owners and retailers increasingly choose to act themselves when it comes to defining sustainability metrics and demanding information on sustainability KPIs. In this way, brand owners and retailers are ever more in control of managing reputational risk and knowing where potential supply chain improvements can be made.

What does a logo mean?

Often, brands and retailers publicly communicate compliance with established ethical or sustainability standards by clearly displaying a logo associated with a given initiative. But printing a logo on a package is not enough anymore. Brands, retailers and standards want to be able to show the real impact of their efforts - what does a logo mean in real terms, and how did it positively impact those far upstream the supply chain such as farmers or factory workers?

Data quality

To react to these recent demands, standards organizations must become good data managers. Firstly, they need to ensure that they are capturing data efficiently. Secondly, standards organizations can create value by using data to show the positive impact that has been achieved. Therefore, it’s important that standards organizations are aware of today’s emerging IT trends. New technologies make it possible to make data capture very efficient, to improve data quality and reliability, and, most importantly of all, to show impact.

ChainPoint has been working together with standards organizations for years now. With our software it’s not only possible to make sure you capture supply chain data reliably and efficiently, but you can also report on this data using real-time information with beautiful graphs, charts and infographics – and you can share this information with other key stakeholders, such as brands.

Contact us now!

If you would like to know more about ChainPoint and our solutions for standards organizations, please don’t to hesitate to contact us.  

Posted in sustainability standards

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