ChainPoint's customer Tony's Chocolonely announced a partnership with Albert Heijn, the largest supermarket chain in the Netherlands, and Barry Callebaut, the largest chocolate manufacturer in the world. Albert Heijn will be the first partner to source cocoa beans based on Tony Chocolonely’s five sourcing principles.
Starting in March, Albert Heijn will source cocoa for its brand Delicata at a higher price at Tony’s cooperatives in Ghana and Ivory Coast. Barry Callebaut is going to facilitate the cooperation by individually separating the processes from cocoa to chocolate. Albert Heijn will adhere to Tony Chocolonely’s five sourcing principles. These principles are:
- Paying a Premium (Fairtrade + Tony’s premium)
- Engaging in long-term relationships
- Strong cooperations
- Continuous improvement in production and quality
- Traceability from ‘bean-to-bar’
Albert Heijn will be the first partner to use the Tony's "Open Chain Platform", which includes access to tools like Beantracker, which was built for Tony's Chocolonely by ChainPoint. The Beantracker allows cocoa beans to be tracked at every point of the supply chain, which provides traceability and insights on where the beans are in the chain at any given moment. This means that there is a fully transparent “bean to bar” supply chain, knowing the origin, the flow and the quantities of the beans – in others words the “bean whereabouts”.
If you want to know more about the Beantracker, we highly recommend our video in which we, together with Tony's Chocolonely, show how the Beantracker works.
Tony’s Chocolonely was founded in 2005 by Teun van der Keuken (Tony), a Dutch journalist exploring the issue of child labour in the cocoa industry. He was shocked to find that child labour was still endemic in the cocoa industry. To create true market transformation he decided to start his own chocolate company, which has resulted in a chocolate brand dedicated to realising a 100% slave free chocolate industry.